Since 1981, hundreds of thousands of students have gained real-world skills while selling Cutco. Today, our collegiate partnerships are stronger than ever.

Organizations We Support

Were proud of our role as a corporate citizen, providing financial support and sponsorship of many organizations and academic institutions throughout North America. Our current corporate sponsorships include:

We are a member of the following organizations:

Partnering With Schools

We maintain active relationships with colleges and universities across North America. Because of our partnerships with campus career services, recruiters can often be seen on campus advertising the Vector Experience in a variety of ways. Our goal on campus is two-fold:

  • To connect with career services professionals, academics, and campus administrators to make our work for students the best in the nation
  • To add value to students

Cutco In the Classroom

Several prestigious universities have offered higher-level sales and marketing courses based on the principles of the Cutco sales program. The students in these courses learn sales theory in the classroom and then apply what they have learned in the "real-world" by selling Cutco. This approach provides vital exposure to experiences that will give them an edge as they move on with their lives and future careers. In fact, many executives at major corporations have shared with us that when they see experience with Vector Marketing on a resumé, that resume jumps to the top of the pile. Those students who learn to sell Cutco in the classroom either earn a commission or have the chance to make a lasting change in someone's life by donating the proceeds to charity.


Cutco In Textbooks

Several textbooks and academic papers have published case studies on us from a variety of angles - from our marketing channels to our recent efforts to go green in manufacturing.

See List of Textbooks and Academic Papers that Reference Vector.


Our reps have earned between 1 - 15 academic credits for what they learn and do while working here. The number of credits depends on the positions they hold, the school they attend, their major, among other factors. Check with your school to see if you can earn internship credit while selling Cutco. Current reps, check out VectorConnect for more information.

Academic Advisory Board

Our Academic Advisory Board consists of leading professors in the fields of sales and marketing. They provide advice and counsel to our executive leadership regarding important trends in marketing education and campus recruiting.

Victoria Crittenden, D.B.A.

Vicky is Professor of Marketing and Peter M. Black Endowed Faculty Scholar at Babson College.  Vicky is editor of Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success published by Emerald Group Publishing in 2019. Her research interests are vast but focus currently in entrepreneurship, digitalization, and direct selling.
Board member since 2000.

Linda Ferrell, Ph.D.

Roth Family Professor of Marketing and Business Ethics, Harbert College of Business, Auburn University
Her research area involves marketing and business ethics and social responsibility.
Board member since 2009

Joe F. Hair, Ph.D.
Professor of Marketing Director, DBA Program University of South Alabama
Joe Hair is Director of the PhD Program and Cleverdon Chair of Business in the Mitchell College of Business, the University of South Alabama. He has authored over 75 book editions. His research interests include entrepreneurship, effective selling and marketing research.
Board member since 1988
Derek Hassay, Ph.D.

Dr. Hassay is an Adjunct Professor at the University of Calgary’s Haskayne School of Business. His research and teaching interests include: entrepreneurship, innovation and strategic marketing. Board member since 2001

Robert Peterson, Ph.D.
Director of the IC² Institute The University of Texas at Austin
Dr. Peterson holds the John T. Stuart III Centennial Chair in Business Administration at the University of Texas at Austin. His areas of expertise include consumer behavior, marketing communication, marketing models, and marketing strategy.
Board member since 1988
Michael Williams, Ph.D.
Dr. Williams is a professor of marketing in the Meinders School of Business at Oklahoma City University. His research interests are in the areas of customer-orientation, salesperson performance, and organizational culture.
Board member since 2001