Vector Marketing Canada National Sales Promotion Manager Receives Circle of Distinction Award

TORONTO--(Jul 31, 2012) - The Direct Selling Education Foundation (DSEF), a not-for-profit educational arm of the Direct Sellers Association of Canada (DSA), recently awarded Niagara Falls resident Rhancha Connell, National Sales Promotion Manager of Vector Marketing Canada Corporation, with the Circle of Distinction Award. The award was presented on June 26th, 2012 at the DSA's Annual Conference in Toronto, Ontario. The DSEF Circle of Distinction award recognizes individuals who have devoted significant years of service and have made considerable contributions to the Direct Selling Education Foundation and the direct selling industry.

In her time with the association, Vector Marketing Canada's Connell has served as a conference committee member numerous times, conference committee chair in 2006 and has been sitting on the Direct Selling Education Foundation's board for four years. She also received one of last year's Distinguished Service Awards.

"Rhancha has developed education and research partnerships to promote the industry and support Canadian youth. She is someone who is a true advocate for the industry, whose love of working with students is evident in her enthusiasm and passion. This individual is truly committed," said Ross Creber, president of the DSA.

"Rhancha always serves with such professionalism, energy, enthusiasm and poise. She is so passionate about this industry, especially educating the youth about the many opportunities the direct selling industry offers and how this model can change people's lives. Rhancha has worked closely with Junior Achievement in many of their key projects over the years, as well as outreach programs in the Universities and is very deserving of this most prestigious recognition," said Janice Gerol, chair of the DSEF.

"I am so honoured to have received this award. It is a true privilege working on the DSEF board and I am very excited to be vice chair of the board now. The board is comprised of passionate people who want to make a difference in people's lives across Canada. I truly feel the best is yet to come for our board and our industry," said Connell.


About Vector Marketing Canada Corporation

Vector Marketing Canada Corporation, headquartered in Oakville, Ontario, is the exclusive Canadian marketer of CUTCO Cutlery and accessories, which are sold directly to consumers via in-home demonstrations. For more information, visit

About the Direction Selling Education Foundation

The Direct Selling Education Foundation (DSEF) is a not-for-profit organization established by the Canadian DSA in 1994 to promote public awareness of the direct selling industry in Canada. The DSEF serves the public interest through educational programs, research into direct sales and micro enterprise, and the establishment of links with consumer and government organizations. The DSEF is focused on providing programs and information that address issues of importance to business leaders, academics, students, public policy officials, and members of the micro-entrepreneurial community.