Textbook References |
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Strategic Marketing Management Cases
6th Edition
Cravens, Lamb, Crittenden - 1999
Publisher: Burr Ridge, IL: Irvin/ McGraw Hill
1-800-2..., ISBN: 0130276618 |
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Marketing Channels - A Management View
6th Edition
Rosenbloom - 1999
Dryden Press ISBN: 003024482X |
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The Direct Option
Bartlett - 1994
Texas A&M University Press ISBN: 080965838 |
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Personal Selling
O'Connor - 1990
Publisher: MacMillian ISBN: 0023888709 |
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Strategic Marketing Problems, Cases and Comments
9th Edition, Kerin, Peterson - 2001
Publisher: Prentice Hall |
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Marketing, 2000e; Marketing Concepts and Strategies
Pride/Ferrell |
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Selling Principles & Methods
6th Edition, 1976 Peterson & Wright
Publisher: Richard D. Irwin Inc. ISBN: 0256016461 |
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"Vector Marketing Corporation," in Anderson, R., J. Hair, and A. Bush, Professional Sales Management, Dame Publications, 1999, pp. 6-29 to 6-31. |
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"Alcas Cutlery Corperation," in Hair, J., F. Notturno, and F. Russ, Effective Selling, Southwestern Publishing Company, 1991, p. 338-39. |
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| Chris Taylor |
| "He said there were three reasons he hired me...two of the three were directly related to my work with Vector..." |
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| Margarita Shapiro |
| "This is a kid who in high school wouldn't get on the phone to order pizza. Go out and meet the people at Vector. This is a good thing!" |
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| Andrea Anderson |
| "You're running a mini-business...there's a lot of opportunity for personal growth." |
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