Textbook References

Strategic Marketing Problems, Cases and Comments
12th Edition, Kerin, Peterson - 2010
Publisher: Prentice Hall

ISBN: 0131421840

Sales Management

Cengage Publishing, 2009

Hair, Anderson, Mehta and Babin

Marketing, 2000e; Marketing Concepts and Strategies
Wiiliam M. Pride/O. C. Ferrell, 2003

ISBN: 0618192433

Strategic Marketing Management Cases
7th Edition
Cravens, Lamb, Crittenden - 2002
Publisher: Burr Ridge, IL: Irvin/ McGraw Hill
1-800-2..., ISBN: 0072429461

Marketing Channels - A Management View
6th Edition
Rosenbloom - 1999
Dryden Press ISBN: 003024482X

The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy

David Shepard Associates

Business & Economics - 1999

Marketing Channels - A Management View
6th Edition
Rosenbloom - 1999
Dryden Press ISBN: 003024482X

The Direct Option

Barlett

Texas A&M University Press, 1004

Personal Selling
O'Connor - 1990
Publisher: MacMillian ISBN: 0023888709

Selling Principles & Methods
6th Edition, 1976 Peterson & Wright
Publisher: Richard D. Irwin Inc. ISBN: 0256016461

Charles Lamb, Jr., Joseph Hair, and Carl McDaniel, South-Western College Publishing (2010). “CUTCO Corporation: Going Green. Going Forward,” in Marketing, 11^th edition

Charles Lamb, Jr., Joseph Hair, and Carl McDaniel, South-Western College Publishing (2009). “Vector Marketing Corporation—Recruitment and Technology,” in Marketing, 10^th edition.

Hair, Joe F. Vector Marketing Corporation: Recruiting and Selecting College Students (2009), Sales Management pages 243-44.,

Whelpley, John W., Sarah Baker Andrus, and Michael R.Williams (2008). Vector Marketing Corporation. "Recruiting and Selecting College Students," Sales Management: Building Customer Relationships and Partnerships by Joseph F. Hair, Rolph E. Anderson, Rajiv Mehta, and Barry J. Babin (pp. 243-244). Boston,MA: Houghton Mifflin Company.

Crittenden, Victoria L. “The Rebuilt Marketing Machine,” Business Horizons (September, 2005), pp. 409-420.

Schelfhaudt, Kristin and Victoria L. Crittenden (2005). “Growing Pains for Alcas Corporation,” Journal of Business Research (58), pp. 999-1002.

Crittenden, Victoria L. and William F. Crittenden. “Developing the Sales Force and Growing the Business: The Direct Selling Industry Experience,” Business Horizons (September/October, 2004), pp. 39-44.

Crittenden, Victoria L. and Elizabeth Wilson. “Success Factors in Non-Store Retailing: Exploring the Great Merchants Framework,” Journal of Strategic Marketing (December, 2002), pp. 255-272

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