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Executive Board | Region Managers | Sales Development Staff | Region Staff

Region Managers

Joe Cardillo	Since: 1988
Position: National Sales Manager, Vector Canada	Education: B.S.; University of Western Michigan; MBA; University of Western Ontario

Joe Cardillo was born and raised in the Toronto area and moved with his family to Grand Rapids, Michigan at the age of 13. He began his career with Vector Marketing in the summer of 1988 in Grand Rapids and continued to work with Vector Marketing while a student the University of Western Michigan. Then, in 1990, as the company was building its start-up team to move into Canada, Joe was approached about opening the first branch office in Vector Marketing Canada's history in his home town of Oshawa, Ontario. After graduating, Joe moved to London, Ontario to open up a district office. As Vector Marketing Canada grew, Joe was promoted to division manager and relocated to Calgary, Alberta. He achieved distinction in that role and was promoted to Eastern Region Manager of Canada in 1997. In 2003, Joe was named National Sales Manager of Canada. He and his wife Jennifer live in London, Ontario with their children Joshua, Madison, Jacob and Jackson.

Rick Castro	Since: 1987
Position: Northeast Region Manager	Education: B.S. in Business Management; Rutgers University

RICK CASTRO began his career with Vector Marketing Corporation as a sales representative in the fall of 1987 while studying business at Rutgers University. Soon after beginning with Vector Marketing, Rick realized that the values and culture of the company were things he wanted to be a part of for the long-term. On summer breaks from Rutgers, Rick managed his own branch office for three consecutive summers. In the summer of 1991, his Branch was #5 in the nation and #1 in the Northeast Region. One of Rick's favorite parts of managing a branch office was watching his people succeed. After graduating from Rutgers, he was promoted to District Manager. Rick continued to achieve great sales results at every management level and was promoted to Northeast Region Sales Director in 2002, followed by a promotion to Northeast Region Manager in 2005. Rick and his wife Jen, are the parents of three children, Cecilia Maryn, Ricardo Aristotle, and Alexis Faith. Other interests of his include piloting and fitness. In 1999, he completed the New York City marathon and is currently competing in triathlons to prepare for an Ironman competition.

Dave Durand	Since: 1989
Position: Central Region Manager	Education: Undergraduate Studies; University of Wisconsin-Platteville

DAVE DURAND began his career selling Cutco in 1989, while attending the University of Wisconsin-Platteville. He immediately set his sights on becoming a Vector Marketing manager and in the summer of 1991, he ran a summer branch office in Madison, Wisconsin. In 1992, Dave was promoted to district manager and finishing #1 in the nation, and began what was to be an ongoing series of achievements as he advanced through several key management roles. In 1997, Dave was promoted to the National Sales Manager over all of Canada. During Dave's tenure in sales, Canada grew by 75%. In 2002, Dave was promoted to Central Region Manager. Dave resides in Pewaukee, Wisconsin with his wife Lisa and their six children Kevin, Nicole, Ethan, Hannah, Mike, and John Paul.

Tim McCreadie	Since: 1987
Position: Mid-West Region Manager	Education: B.S. in Finance; Michigan State University

TIM MCCREADIE began his career with Vector Marketing as a Cutco sales representative in October of 1987 in the Lansing office while attending Michigan State University. While he was pursuing his education, he served as an assistant manager and ran a branch office in Michigan. Tim became the district manager of the Macomb, MI office in September 1990 and graduated from Michigan State that following December with a degree in finance. In 1993, Tim was again promoted, this time to division manager of the Great Lakes division. The year 1999 brought much excitement for Tim and his family. He was promoted to Region Sales Director of the Central Region and had the opportunity to move his family to his dream city - Chicago, IL. After three fabulous years in the windy city, another promotion - to Midwest Region Manager - brought Tim and his family back to his home state of Michigan, where they happily reside today. Tim and his wife, Patti, have been married since 1991 and have three beautiful children, Taggart, Gavin, and Avery. Tim is an avid outdoorsman and loves to hunt, fish and mountain climb. He also enjoys a good game of golf and coaching his kids' baseball teams.

PJ Potter	Since: 1991
Position: Western Region Manager	Education: Undergraduate Studies; Grand Valley State University

PJ POTTER began his career with Vector Marketing while a junior at Grand Valley State University in 1991. His success in sales while attending school full-time, earned him a promotion to assistant manager. He moved with his district manager when he was promoted and transferred to Plano, Texas in 1993. In 1994, PJ was promoted to district manager serving first in Albuquerque, NM and then in Austin, TX. Promotion to division manager brought another move, this time to San Diego, CA. PJ then served as Region Sales Director for the Central Region, and in 2006 was promoted to Western Region Manager. PJ and his wife Susan have been married since 1999 and reside in San Diego with their children, Luke and Mary.

Loyd Reagan	Since: 1987
Position: Southwest Region Manager	Education: University of Texas

LOYD REAGAN began his CUTCO career in June of 1987 as a high school student with the purpose of saving money for college and gaining valuable business experience. That summer job evolved into a very lucrative and exciting role as a part time manager and sales rep which afforded him the opportunity as a student to pay his way through the University of Texas. As a district manager, Loyd was consistently one of the top managers in the company, with his district and then division achieving top status and record-breaking sales. In 1999, Loyd was promoted to Regional Sales Director of the Southern Region, and promoted to Region Manager of the Southwest Region in 2002. Loyd resides in Austin, TX with his wife Tammy and five children: Addison, Elle, Bella, Loyd, and Sophia.

Jeff Bry	Since: 1989
Position: Regional Sales Director, Midwest Region	Education: B.S. in Marketing; Michigan State University

JEFF BRY began selling Cutco in the summer of 1989 while attending Michigan State University. He sold all 4 years of college while pursuing his degree in Marketing. Jeff ran a branch office in Grand Haven, MI in between his junior and senior years of college. Upon graduating, he was promoted to District Manager in Troy, MI where he excelled for 3 years. Jeff was then promoted to Division Manager in Illinois from 1997-2001 where he ran one of the most successful divisions in the company. In January of 2002, Jeff was promoted to Region Sales Director of the Midwest Region. He currently resides in Northville, MI along with his wife Debbie and their children, Logan and Delaney.

Earl Kelly	Since: 1990
Position: Regional Sales Director, Southwest Region	Education: B.S in Economics; The Wharton School of Business, University of Pennsylvania

EARL KELLY started working with Vector in 1990 as a sophomore at the Wharton School of Business, University of Pennsylvania. As a sales representative, he earned many awards including our All-American Scholarship. He started the "Skills For Life" management training program the fall of his junior year, and ran a summer branch office in his junior and senior summers so that he could build a resume that few of his peers could match. He graduated from Wharton in 1992, summa cum laude, with a bachelors in economics and concentrations in finance and political science. Earl subsequently operated a top 20 district office for the company in Pennsylvania from 1992 to 1997. In 1998 he became a division manager and guided the Philadelphia division to a top 5 finish each year until 2002, when he was promoted to regional sales director of the Southwest region. Earl currently resides in Austin, Texas with his wife, Mari, and their children, Kennedy and Earl.

Scott Dennis	Since: 1990
Position: Regional Sales Director, Eastern Region	Education: B.S. in Chemical Engineering; University of Notre Dame

SCOTT DENNNIS began selling Cutco in the summer of 1990 before his freshman year at the University of Notre Dame. He was a three time Vector Marketing All American scholarship winner and paid his way through school selling Cutco. Upon graduating, Scott ran the #1 branch office in the company in West St. Louis in 1994 and went on to run the top district in the company there in 1995 and 1996. He was then promoted to Division Manager in Arizona from 1997-1998. From 1999-2001 Scott was given the opportunity to be the Division Manager of two divisions (Florida and Georgia). The Florida Division grew to be one of the top divisions in the company. In January of 2002, Scott was promoted to Regional Sales Director of the Eastern Region. He currently resides in Plano, TX along with his wife Misun and their daughter Lucy.

Chris Taylor

"He said there were three reasons he hired me...two of the three were directly related to my work with Vector..."

Margarita Shapiro

"This is a kid who in high school wouldn't get on the phone to order pizza. Go out and meet the people at Vector. This is a good thing!"

Andrea Anderson

"You're running a mini-business...there's a lot of opportunity for personal growth."