In 2000, Vector Marketing joined forces with Pi Sigma Epsilon (PSE) in its efforts to develop the selling skills of college students by sponsoring PSE's Pro-Am Sell-A-Thon. Vector Marketing's sponsorship includes funding for the program, as well as providing Cutco products that are used in regional competitions.
The Pro-Am Sell-A-Thon is an annual competition held by PSE at its six fall regional conferences and its annual National Sales and Marketing Convention. Kodak Pictures and Huthwaite, Inc. joined Vector Marketing in 2007 as co-sponsors of the program.
PURPOSES OF THE PRO-AM:
To provide PSE collegiate members with the opportunity to experience the salesperson's role in a simulated business-to-business (B2B) sales environment, with coaching from a sales professional.
Participant Learning Objectives:
- Appreciate the role of the sales professional
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Understand a small vs. large (B2B) sales call
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Recognize the buying roles of the customer
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Grasp the four stages of the sales call
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Comprehend the SPIN questioning strategy
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Demonstrate the ability to perform in a competitive environment
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Communicate effectively both verbally and non-verbally
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Assess performance strengths and areas to improve |
